Search rankings can make or break a local business. Being in the top 3 spots increases visibility, quality leads, and revenue. But how do you climb to the top of Google in a saturated local market? This is a case study about how we helped our local client achieve a top 3 search ranking—and keep it.
If you want to see how we can take your local SEO to the next level, you’ll learn exactly how we optimized theirs—from intelligent keyword research to effective on- and off-page SEO techniques. Watch for tips you can apply to boost your own local rankings.
The Challenge
Our Austin, TX-based family-owned HVAC client came to us with a problem. They had a solid business with excellent customer reviews, but their website wasn’t driving much traffic or leads. They were stuck on page three or four of Google for important search terms, so prospective customers couldn’t find them online.
Their #1 goal? To rank in the coveted top 3 positions for high-intent local terms like “AC repair Austin” and “HVAC services Austin” and ultimately generate more inbound leads and sales.
We knew this wasn’t going to be a magic trick overnight. But with the right SEO strategy, we were ready to help them reach their goals.
Keyword Research
The foundation of any successful SEO strategy is keyword research. For this client, we were looking for high-value keywords with clear local intent that aligned with their services.
Tools We Used:
- Google Keyword Planner for search volume and competitiveness
- SEMrush to analyze competitors’ keyword strategies
- AnswerThePublic to find common questions potential customers were asking
The Process:
Identifying Local Focus Keywords
We began by pinpointing keywords prospective customers in Austin would likely search for. Phrases like “AC repair Austin,” “HVAC installation Austin,” and “emergency AC repair near me” were clear winners, with strong search volume and high conversion potential.
Segmenting Keywords by Intent
We grouped keywords into segments:
- Informational: “how to fix AC not cooling”
- Transactional: “emergency AC repair Austin”
- Navigational: “best HVAC companies in Austin”
Competitor Analysis
We analyzed which keywords competitors were ranking for and uncovered gaps we could target.
This research guided every aspect of the campaign to ensure we focused on terms that would drive qualified traffic and leads.
On-Page Optimization
With the target keywords ready, we optimized the client’s website. On-page SEO ensures the site structure and content align with ranking factors used by search engines.
Content Optimizations
Title Tags and Meta Descriptions
We wrote keyword-rich, compelling titles and meta descriptions. For example:
- Title Tag: AC Repair in Austin – Affordable HVAC Services | [Client Name]
- Meta Description: Looking for trusted AC repair Austin? Contact [Client Name] for fast, affordable HVAC services. Free quotes. Call today!
Header Tags (H1, H2, H3)
We structured each page with clear headings to improve scannability and keyword relevance.
Content Overhaul
We added keyword-rich, helpful content to service pages, addressing common questions and including trust signals.
Technical SEO Fixes
- Page Speed Optimization: We compressed images, enabled caching, and removed unnecessary scripts using PageSpeed Insights.
- Mobile Responsiveness: Since most searches were on mobile, we ensured the site was fully responsive.
- URL Structure: We simplified URLs to include primary keywords, e.g.,
www.clientname.com/ac-repair-austin.
These improvements made it easier for Google to understand the site and for users to find what they needed.
Off-Page Optimization
On-page work is only half the battle. Off-page SEO builds authority and credibility—essentials in competitive niches.
Link Building
We focused on securing high-quality backlinks from relevant sites:
- Local Directories: We submitted the business to directories like Yelp, Angie’s List, and HomeAdvisor, ensuring consistent NAP (Name, Address, Phone) data.
- Guest Blogging: We placed guest posts on high-authority local websites about home maintenance and energy-efficient HVAC.
- Local Partnerships: We partnered with Austin-based businesses, securing backlinks through guest articles and event sponsorships.
Building Citations
We created consistent citations across platforms such as Google Business Profile and Bing Places. We also optimized the Google My Business profile by:
- Adding accurate business information
- Uploading high-quality images
- Posting regular updates and promotions
Earning Reviews
Reviews are critical for local trust and click-through rates. We implemented a review-generation process to encourage satisfied customers to leave positive reviews on Google and Yelp.
The Results
Within 6 months, our campaign delivered substantial results:
- Rankings: Top 3 rankings for “AC repair Austin” and “emergency HVAC services Austin.”
- Traffic: Organic traffic increased 125%, bringing thousands of new visitors.
- Leads: Inbound leads rose 140%, translating directly into higher revenue.
They didn’t just grow their web presence—they became a leading HVAC service provider in Austin.
What You Can Learn From This Case Study
This project shows how a strategic SEO approach can transform a local business. Here are key takeaways:
- Keyword Research is Crucial: Target intent-driven keywords that match your services.
- Don’t Neglect On-Page SEO: A well-optimized site is the foundation of success.
- Build Local Authority: Backlinks, citations, and reviews make all the difference.
- Stay Consistent: SEO is a long game. Keep optimizing to stay ahead.
If you’re ready to take your local SEO to the next level, contact us today to see how we can help your business climb the search rankings and leave your competitors behind.
